experience
Copy Manager | 2020-2021
Copywriter | 2017-2020
Forma Brands | San Francisco, CA
Conceptualize and write creative copy, product names, and editorial positioning that is on-brand for global campaigns, product launches, and initiatives related to Morphe, Morphe 2, and Morphe collaborations. Manage copy reviews, revisions, approvals, translations, and legal clearance across multiple touchpoints, including packaging, email, ecomm, paid social advertisements, PR kits, promotions, visual merchandising, and other marketing materials. Copy edit branded content from wholesale, third-party brands, and other partners.
Senior Writer | 2017-2017
Writer | 2015-2017
SEPHORA | San Francisco, CA
Research, concept, and write copy for retail and digital that aligns with the Sephora brand identity and that of 300+ beauty brands. Supervise work done by external agencies and partners. Primary writer for the PLAY! by SEPHORA subscription box program from pilot phase through national launch, 2.0 rebrand, and customer segmentation phase.
Copywriter | 2013-2014
PureRED Creative | Pleasanton, CA
Maintain effective client relationships and present creative to clients and account management. Write copy for digital and print advertising campaigns. Clients include: Safeway, Michaels, Grocery Outlet, Dollar General, Kings Food Markets, Balducci’s, Foster Farms, and more.
Writing Professor | 2008-2012
various universities | Washington, DC
Create, write, and teach freshman and junior-level courses on fashion journalism, public relations, print advertising, copywriting, literary nonfiction, grammar, composition and creative writing at American University, Marymount University, George Mason University, and Loyola Marymount University.
education
Master of Arts in English Literature
Loyola Marymount University Los Angeles, California
2009 | 3.88 GPA
Bachelor of Arts in Creative Writing
Vermont College of Union Institute & University Montpelier, Vermont
2006 | 4.0 GPA
Skills
Creative concepting, brand identity, and messaging architecture for beauty, skincare, food, and wellness brands across channels: long-form narrative, email, social, web, app, point-of-sale, in-store collateral, blogs, direct mail, print advertising, video (talking points, voiceover script, layover copy).